Weird Marketing That Works: How Amber Petty Built a $900K Business Without Social Media

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Amber Petty Weird Marketing Maven, Email Marketing, Ads, Non-Social Media Marketing, Anti-Perfectionism, Bringing Weird to Your Business is the Best Way to Make Money. After 13 years as a working actor in New York City, I got tired of waiting for auditions like "woman disappointed by scale" for a Weight Watchers commercial and went into freelance writing. From there, I got bylines, realized perfectionism was ruining my life, and went into a major depressive episode! All during a move to LA where I felt like a pale alien in a foreign land. From this place of low energy and big dreams, I developed systems to get work done without hating myself. Without constant inner critic attacks shutting me down. And...I kept getting work. Eventually working as a full-time copywriter for major brands and realizing that copywriting for others was not my hearts desire, but building a business of my own? Ooh! From a free workshop to out of work actors during lockdown, my current business was born. In 5 years, I've helped creatives get bylines, start businesses, and grow their audience without feeling like an influencer posing in front of their neighbors Lamborghini. As a disorganized oddball who doesn't shy away from a Simpsons or Little Mermaid reference, I've made $900K in 5 years and have an email list of 11,000. Now, I run the Weirdness Way, my 4-week marketing program that focuses on creativity first, KPIs second. It's like the Artist's Way for Marketing, but you only have to do stuff 3 times a week. And the Weird Sisterhood - a business mastermind for Weird Girls of all genders to network, connect, and grow without relying on social media. It includes a monthly virtual marketplace where Weird Sisters get a chance to sell their stuff live to an audience that loves quirky, small businesses. When I quit acting, I thought I wasted my life. That I spent years learning useless skills, destined to be broke forever. Yet every single skill from "yes and" to performing for a quiet crowd, made my business a success. There's no one way to do business. There's no one way to market. The only real rule is: it has to come from YOU. For real. So that's me! A weird girl helping overlooked geniuses translate their many skills into words that get attention.

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