Cat How: Building How&How — Bold Branding, Creative Leadership & Entrepreneurship | Entrepreneurship 101

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Book 101 Review | Cat How: Building a Global Branding Agency, Challenging Convention & Leading with Creative Purpose What does it take to build a global creative agency from the ground up? How do entrepreneurs turn bold ideas into influential brands, challenge traditional industry expectations, and create businesses that stand for something greater than profit? Entrepreneurship 101, hosted by Daniel Lucas and presented by Universal Podcast Network, welcomes Cat How, Founder and Executive Creative Director of How&How, a global branding agency with studios in London and Los Angeles. An entrepreneur, creative leader, former award-winning journalist, and design critic, Cat has built a career around combining strategic thinking, creative expression, and a commitment to positive social impact. After studying Communication Design at Central Saint Martins, Cat founded How&How in 2020, developing a creative agency focused on helping organizations establish distinctive brand identities and communicate meaningful ideas. Her professional journey reflects the importance of entrepreneurial courage, creative leadership, and the willingness to challenge conventional thinking. BUILDING HOW&HOW: FROM CREATIVE VISION TO GLOBAL BRANDING AGENCY Cat How established How&How with a vision of combining strategic brand development with innovative creative execution. With operations in London and Los Angeles, the agency works across branding, visual identity, communication design, and creative strategy. As a B Corp certified business, How&How has made a formal commitment to meeting standards related to social and environmental performance, transparency, and accountability. Cat's approach reflects her belief that effective branding should extend beyond visual appearance and communicate a company's purpose, values, and identity. Her experience demonstrates how creative entrepreneurs can develop businesses that combine commercial ambition with responsible organizational practices. BEYOND BRANDING: ENTREPRENEURSHIP WITH PURPOSE In addition to leading How&How, Cat founded GetSet, a pro bono climate-focused initiative, and GetEven, a mentorship program supporting female leadership. Through these initiatives, she seeks to expand access to creative resources, encourage professional development, and contribute to positive change. Cat's professional involvement also includes ambassadorial and mentorship roles associated with organizations such as UN Women, Clean Creatives, We Show the Salary, D&AD, and Adobe, according to her supplied biography. Her work connects entrepreneurship with leadership, equality, environmental responsibility, and the role of creative industries in shaping culture. IN THIS EPISODE, EXPLORE: The Entrepreneurial Journey of Cat How Discover how Cat transitioned from journalism and design criticism into founding a global creative agency. The Birth of How&How Explore the vision, challenges, and entrepreneurial decisions behind launching How&How in 2020. Building a Global Branding Agency Examine how creative businesses expand internationally while maintaining a consistent identity, culture, and quality of work. Branding Beyond Logos Discover why effective branding involves strategy, storytelling, customer perception, and the ability to communicate a distinctive organizational identity. The Power of Bold Creative Thinking Explore how entrepreneurs can challenge conventional assumptions and use creativity to differentiate their businesses. From Journalism to Creative Leadership Learn how Cat's background in journalism and design criticism influenced her approach to research, communication, and brand strategy. Building a Purpose-Driven Business Discuss how organizations can pursue commercial success while considering their broader social and environmental responsibilities. B Corp Certification and Business Accountability Explore what B Corp certification means and why some entrepreneurs choose to pursue independently assessed standards for responsible business practices. Supporting Women in Leadership Discover the mission behind GetEven and Cat's commitment to mentorship and professional opportunities for women. Creativity and Climate Responsibility Explore how GetSet seeks to connect creative expertise with environmental initiatives. Leadership in the Creative Industry Discuss the importance of empowering creative teams, maintaining high standards, and developing a culture that supports original thinking. Building an International Clie

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