Book 101 Review, in its sixth season, features Vitalii Khyzhniak, a Social Shopping Expert and TikTok Shop Strategist, as a guest, offering a timely and insightful conversation on how content, commerce, and community intersect in today’s digital economy.

Episode description and notes

Vitalii Khyzhniak Social Shopping Expert | TikTok Shop Strategist For 8+ years, I've been in the trenches—Amazon, Walmart, TikTok Shop, Shopify—building the systems that turn platforms into profit centers while most brands were still figuring out their first marketplace listing. I hired my first team when "discovery commerce" was just a theory. Today, I lead over 100 specialists and manage strategy for brands like SanDisk, Faber-Castell, and Mellanni. I don't chase trends. I build frameworks. While others talk about going viral, I'm building scalable affiliate pipelines, hero-product strategies, and repeatable content systems that generate predictable revenue—not lucky moments. I've watched ecommerce shift from intent-based search to discovery-driven platforms, and I've rebuilt entire operational models to match. Based between the U.S. and Poland, I bring a global lens most strategists miss. My work lives at the intersection of performance, operations, and team leadership—helping founders and growth leaders move beyond traditional playbooks and build systems that actually perform. No fluff. No agency pitch decks. Just actionable frameworks, real data, and strategic clarity for brands ready to scale in 2026 and beyond. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info . See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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